Collection Launch Party Benefits Ronald McDonald House

Annapolis, MD (May 24, 2012) —Ellen Allen Annapolis debuted new styles and colors of handbags and accessories at a Launch Party held at Chartwell Golf & Country Club on Thursday, May 24, 2012. Approximately 140 attendees enjoyed viewing the new collection and hearing about the styles from the eponymous designer. Ticket proceeds and a live auction raised approximately $2,000 for operational and family support for the Ronald McDonald House of Baltimore.

The company’s Chesapeake Collection now includes three new handbag styles: the City Dock handbag, the Main Street Mini tote, and the Chase Case dopp/cosmetic kit. Three additional styles are now also offered in both PInkney Pink and East Street Orange in the iconic Ellen Allen Annapolis “Harwood” pattern: the Oxford clutch, the Club Case, and the Edgehill wallet.  This introduction of styles and colors doubled the size of the Chesapeake Collection.

In addition to offering chic and effortlessly organized handbags and accessories out of coated and boldly patterned TPU-coated cotton, Ellen Allen Annapolis believes strongly in the “fabric” of community. The company has been a consistent donor to numerous organizations since launching the company in 2009. In late 2010 Ellen Allen Annapolis designated the Ronald McDonald House of Baltimore its charity of choice, donating a portion of every sale to the operating budget of the House and holding regular fundraising events such as a Spring Tea and a Fall Luncheon to benefit the House and raise awareness for this vibrant charity. Several times per year, fans and employees of Ellen Allen Annapolis prepare and serve dinner for the families staying at the House or conduct an evening Activity Hour for children staying there.

“The Ronald McDonald House creates magic every day in the life of a family with an injured or sick child,” said Ellen Allen, Founder and CEO, Ellen Allen Annapolis. “The House is a place to connect with other families, recover from long days of treatment, and really becomes home. Since families come from all over Maryland, around the US, and all over the world seeking the best care for their children, I love supporting such an amazing organization. The Ronald McDonald House for kids to just be kids!”

Now in its 30th year, the Ronald McDonald House of Baltimore serves 36 families each night, 365 days per year and is 100% community funded. It has provided a home away from home for over 30,000 families since being founded, and is always finding niche ways to serve families.

“Ellen Allen Annapolis has wrapped their heart around our House. We are honored that a local Maryland business wants to support us and the over 1,200 families we serve each year,” said Sandy Pagnotti, Executive Director of the Baltimore Ronald McDonald House. “We rely on our community to sustain us, and this company has introduced so many new friends to our House. We look forward to a sustained, strong partnership with Ellen Allen Annapolis.”

About Ellen Allen Annapolis
Ellen Allen Annapolis is a lifestyle design company based near Annapolis featuring exclusive designs by Ellen Allen. Born and raised on a working farm on the shores of the Chesapeake Bay, Ellen has always found inspiration in Maryland’s coastal lifestyle. Locally known for many years for her interior design work, she recently introduced accessories and giftware lines to complement the handbags which feature her iconic, proprietary patterns. As a working mother, Ellen aims to design accessories for her customers that are both fashionable and functional. www.ellenallen.com.

About the Ronald McDonald House of Baltimore
Ronald McDonald House Charities (RMHC), an independent non-profit 501 (c) (3) corporation, creates, finds and supports programs that directly improve the health and well-being of children. The Ronald McDonald House of Baltimore is located on 635 West Lexington Street in downtown Baltimore. Part of an international network serving children and families in more than 57 countries, Ronald McDonald House Charities of Baltimore is an independent, locally funded and controlled Chapter of one of the world’s most recognized and respected philanthropic organizations. The Ronald McDonald House is a non-profit corporation run by a small staff and volunteer Board of Directors. The enthusiastic participation of men and women from all walks of life makes the house “work.” All RMHC-supported programs provide a bridge to quality health care and give children and families the time they need together to heal faster and cope better. For more information, visit www.rmhbaltimore.org.

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